Since social media worked so well to his advantage in the 2008 election, it’s no surprise that President Obama (re: his re-election campaign staff) is doing what all the kids are doing these days: starting a Tumblr . Unfortunately for the Republicans, they seem to have missed the technological boat. (Shocking, I know.) It looks like eponymous Tumblrs for Michele Bachmann , Mitt Romney , and the already Google-challenged senator Rick Santorum have all been snatched up by Obama supporters months ago.