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Backlash of the Day: Starbucks’ Race Together Campaign Mocked on Twitter


To encourage discussions about race relations in the United States, Starbucks has asked its baristas to write #RaceTogether on coffee cups and engage in serious conversations with customers. Turns out that’s the last thing people a bunch of disgruntled people want first thing in the morning while waiting for their first jolt of caffeine. CEO Howard Schultz describes the initiative as “an opportunity to begin to re-examine how we can create a more empathetic and inclusive society – one conversation at a time.” He organized an internal meeting back in December in which employees shared stories and discussed all the recent shootings and events which inspired protests and riots from Ferguson to New York


 

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