They grow ’em big out in Missoula, Montana–literally. The smalltime organic local grocer, Orange Street Food Farm is displaying a bewitching, window-length installation of Toadstool, Luigi, and Mario that consists of 12-pack soda bottles.

The store’s weekend manager disclosed to the press that the whole operation’s the ingenious brainchild of a Coca Cola Sales rep (a raise probably fast approaches on the horizon). Here’s a closer look at the 12-foot high display: